India alone has a population of 1.5 billion people. Real numbers are hard to get, but it is estimated that about 240 million, or 16%, are below the world poverty line. This leads to poor health, disease, and needless death. We give in India because it has more poor than any country in the world, 1/3 of the world's total poor. You can help today by buying a bag, and feeding a family. Join the movement to change the world!

No. Giving 1 kilo of rice at a time would have little impact. Instead, we give 25 kilos of rice at a time. For every 25 items we produce, we hand-deliver a 25 kilo bag of rice. For example, if each customer only purchased 1 item, it would take 25 customers to give 25 kilos of rice to one family. 25 items made = 25 kilos delivered. The majority of our giving is managed by our partner in India Phillip Pulla. 

Happy you asked! From a Western perspective, it can be very difficult to imagine just how important rice is to Asia and the Pacific Islands. Westerners can easily get by without eating rice. But, in Asia, this is not the case. In India, rice is eaten three times per day. For low income families, rice is the primary source of daily calories. These families are not bombarded by packaged foods and fast food, like in the developed world. In Asia, rice is life. The amount of rice we provide lifts a tremendous burden from families who are strained in many ways beyond financial. Most families dream of sending their children to private school in India, which is the beginning of the path out of poverty. Many families use the money they save to pay an admittance fee for one of their children to get into school, which provides hope for the future.

Most of our products give rice! Every purchase of our bags, accessories, and other physical goods provides 1 kilo (2.2 lbs) of rice to a family in need. However, digital products, gift cards, and apparel do not qualify for rice donations and therefore don't have a tag with a number attached.

Currently we are mostly giving in India and sometimes also in the Dominican Republic.

With the help of you all we hope to some day soon be able to give in other countries as well!

We have partnered with a former farmer named Pulla, who travels to villages around India (currently near Hyderabad). Pulla meets with the village leader and explains what Rice Love is and how it works. He asks permission to help families in the village based on the leaders recommendation. The leaders identify families that are struggling due to job loss or illness. Pulla interviews each family one by one. With the permission of the family, Pulla's assistant writes down their story and takes their photo. If the need is sufficient, the family is given a token which can be redeemed the following week for a 25 kilo bag of high quality rice.