HOW WE GIVE

India alone has a population of 1.2 billion people. About 450 million, or 37%, are below the world poverty line, living on $1.25 USD per day. This leads to poor health, disease, and needless death. We give in India because it has more poor than any country in the world, 1/3 of the world's total poor.  

From a Western perspective, it can be very difficult to imagine just how important rice is to Asia and the Pacific Islands. Westerners can easily get by without eating rice. But, in Asia, this is not case. In India, rice is eaten three times per day. For low income families, rice is the primary source of daily calories. These families are not bombarded by packaged foods and fast food, like exist in the developed world. In Asia, rice is life. The amount of rice we provide lifts a tremendous burden from families who are strained in many way beyond financial. Most families dream of sending their children to private school in India, which is the beginning of the path out of poverty. Many families use the money they save to pay an admittance fee for one of their children to get into school, which provides hope for the future.

 

We don't buy rice in one country and send it to another, which would negatively impact the local economy. Instead, we buy rice locally from retail stores supporting the supply chain all of the way to the lowest levels. We buy from the places that the people would be buying from if we weren't there. The income that the family saves on rice can be used towards these necessities in their local village, therefore, stimulating the local economy.

 

We have partnered with a former farmer named Pulla, who travels to villages around India (currently near Hyderabad). Pulla meets with the village leader and explains what Rice Love is and how it works. He asks permission to help families in the village based on the leaders recommendation. The leaders identify families that are struggling due to job loss or illness. Pulla interviews each family one by one. With the permission of the family, Pulla's assistant writes down their story and takes their photo. If the need is sufficient, the family is given a token which can be redeemed the following week for a 25 kilo bag of high quality rice.

We give to single mothers, older women, however, we focus on giving to families. There are many organizations that help children, the old, and the disabled. We focus on the family because they are mostly overlooked. Millions of families in India struggle to get by financially. By supporting the family, we support the children, and the future. 

If we are going to give on your behalf, you deserve to see the proof. Every item we produce comes with a hang tag with a unique number on it. You can use that number to look up the family you fed above! Every single item is accounted for. See the proof! Read the stories. We guarantee you will not regret it!