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Buy A Bag
Feed A Family

Inspired by global wanderers, idealists, and activists, Rice Love creates products and experiences for those who love people and the planet.

  • #1 Best Seller on RiceLove®

  • Made from 100% eco-friendly and cruelty free materials

  • Helps feed the people who need it most

  • Connects you with a family unique to you

Share The Love With Rice

Nearly half of the world’s population relies on rice as a staple in their diet. In India, it’s not uncommon to eat rice three times per day, and for many families, rice is the largest contributor to their overall caloric intake.

  • Crucial Ingredient

    Your contribution helps reduce food insecurity for families in need by providing them with the most critical component of their diet.

  • Deeper Than Food

    In India, rice is considered a precious ingredient that is rooted in prosperity. The gift of rice is a gesture that is highly regarded and deeply appreciated.

  • Meaningful Connection

    We’ll connect you with a family unique to you, and provide you with the opportunity to build personal relationships for a lasting impact.

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Rice Love burlap recycled backpack
    Rated 4.7/5 by happy customers

#1 Best Selling on RiceLove®

Recycled Travel Backpack

$65.00

Rooted in adventure and a deep love for the planet, our travel backpack is perfect for those who want to make an impact, and look good while doing it.

  • Helps reduce food insecurity for families in India

  • Reduces waste build up from discarded rice sacks

  • Connects you with a special family unique to you

AgraChennaiGoaJaipurKochiMumbaiDanaDainikRaviDelhi
Sale Off
Rice Love burlap recycled backpack
    Rated 4.7/5 by happy customers

#1 Best Selling on RiceLove®

$65.00

Rooted in adventure and a deep love for the planet, our travel backpack is perfect for those who want to make an impact, and look good while doing it.

  • Helps reduce food insecurity for families in India

  • Reduces waste build up from discarded rice sacks

  • Connects you with a special family unique to you

Sale Off
Rice Love burlap recycled backpack
AgraChennaiGoaJaipurKochiMumbaiDanaDainikRaviDelhi

Backpack Dimensions

How To Get Your Bag & Help Give Back

How it works in 3 easy steps:

One Bag Each

One bag, one mission. For every bag we sell, we hand-deliver 1 kilo of rice to a family in need.

Get Your Number

Each bag is tagged with a unique number to represent the kilo of rice that you gave, and shipped to the USA.

See Your Family

Enter your unique tag number online to see the family you helped, and feel the love from across the world!

    Rated 4.7/5 by happy customers

The Proof Is In The Smiles

Feeding The People Who Need It Most.

Rice Love was born out of our passion to do good by people and the planet. For every item we make, we provide a kilo of rice to a family in need and we’re committed to showing you the proof.


Use your unique tag number to find the photo and story of the family that YOU helped feed, and see just how much your contribution means to them.

    Rated 4.7/5 by happy customers

Look Good And Feel Better About It.

We hand make our bags from recycled jute/burlap rice sacks for an authentic, original look. All of the items from our Recycled Collection are made with plant-based fibers that are biodegradable and safe for the environment.


With your Rice Love bag, you can help reduce the build up of waste and look good while doing it.


Good karma. Good vibes.

    Rated 4.7/5 by happy customers

900,000+

MEALS PROVIDED

3,056

FAMILIES HELPED

75,800

KILOS OF RICES

A Bag For Every Story

The perfect blend of style and originality. All of our backpacks are hand woven for a unique experience with every order.

ONE OF A KIND

Personalize your experience from start to finish. We hand make each bag and tag it with a number that represents the family you helped. Rock your bag for you, and for them!

SUSTAINABLY PRODUCED

The massive consumption of rice across the world leaves landfills piled with discarded rice bags. We make our bags from 100% recycled materials to help reduce waste and preserve the planet’s resources.

UNIQUE TO YOU

Personalize your experience from start to finish. We hand make each bag and tag it with a number that represents the family you helped. Rock your bag for you, and for them!

Thousands Of Others Love Their Bags

Be the change you want to see in the world. See how thousands of people like you are spreading the love and 

making a lasting impact for families in need.

    Rated 4.7/5 by happy customers

Frequently Asked Questions


Do you only give to families?

No. We give to single mothers, older women, etc. However, we focus on giving to families. There are many organizations that help children, the old, and the disabled. We focus on the family because they are mostly overlooked. Millions of families in India struggle to get by financially. By supporting the family, we support the children, and the future.

Do you only give 1 kilogram (2.2 pounds) of rice per family at a time?

No. Giving 1 kilo of rice at a time would have little impact. Instead, we give 25 kilos of rice at a time. For every 25 items we produce, we hand-deliver a 25 kilo bag of rice. For example, if each customer only purchased 1 item, it would take 25 customers to give 25 kilos of rice to one family. 25 items made = 25 kilos delivered. The majority of our giving is managed by our partner Philip Pulla.

How often do you give rice?

We don't wait until our bags sell, to give. Instead, we give while we make our bags. For example, if we make 100 bags, we deliver 100 kilos of rice by the time we ship the bags from India to our warehouse in the United States. By the time our bags are stocked at our warehouse, we have already completed the giving. In most cases, we have the recipients photo and story posted to our giving blog before you buy a bag so that it is ready to read as soon as you get your bag!

How much does it cost to give 1 kilo of rice?

The cost of giving 1 kilo of rice represents 20%-40% of the cost of each product. A lot more goes into giving than you might think, especially when you make the extra effort to make sure you are giving the right way. Here is what you are giving when you buy a Rice Love product:

1. Rice purchased from local markets rather than wholesalers

2. Higher quality rice than average

3. Jobs for our local employees.


We don't rely on volunteers or foreigners. We have a paid local giving team that travels to villages, meets with village leaders, meets with families with true needs, buys the rice locally, takes photos, gather stories, creates blog posts. This is an intensive process.


It's not cheap or easy, but we are proud that we can accomplish so much and share the journey with you.

Where do you give?

We are currently giving in India. The only exception is that we sell a Pineapple bag which provides 1 kilo of rice to the homeless of Hawaii through IHS (Honolulu based homeless shelter) and the Hawaii Food Bank. We plan to give elsewhere in the future.

How do you choose to whom to give?

We have partnered with a former farmer named Pulla, who travels to villages around India (currently near Hyderabad). Pulla meets with the village leader and explains what Rice Love is and how it works. He asks permission to help families in the village based on the leaders recommendation. The leaders identify families that are struggling due to job loss or illness. Pulla interviews each family one by one. With the permission of the family, Pulla's assistant writes down their story and takes their photo. If the need is sufficient, the family is given a token which can be redeemed the following week for a 25 kilo bag of high quality rice.

Our Promise

We stand wholeheartedly by the quality of our products. If you’re not satisfied with your backpack, we’ll return it for you within 30 days of purchase.